Together they can offer consumers a broader range of products and mutually benefit from a stronger presence among professional athletes and sporting events. . At the same time, adidas signed a merger agreement with Reebok, a company of equal standing and also highly regarded in the sports industry. But in the new millennium, this company merger dissolved again, because adidas wanted to focus more intensively on the production of sports shoes, clothing and golf equipment. In the 90s, adidas was able to increase sales of textiles by 50%, and in the same process bought the Salomon Group, which was smoothly integrated into the adidas company. Over the years, adidas changed from a sales and production-oriented company to a marketing company that was successfully introduced to the stock market in Frankfurt and Paris. During this time, one event in particular made an impact on the company: Germany won the 1974 World Cup in adidas shoes. In the following decade, adidas also focused on the production of shoes for marginal sports such as high jump. At the beginning of the 1950s, the shoe company made a name for itself in the soccer industry: at the Soccer World Cup, the German national team wore adidas shoes with replaceable cleats for the first time. We're paving the way for the future of our performance footwear, delivering precision crafted shoes, personalized and adapted for every potential.The company has its origins in Germany, where it was officially registered by Adolf Dassler, brother of the founder of Puma, in 1949 under the name adidas ("Adi" für Adolf and "Das" für Dassler). The data-driven focus means we can dive into the core of pioneering sport-specific comfort. We examined 17 years of athlete data and over 5 million lattice variations to create a 3D printed performance midsole, coded to move forward with every stride. So, we got to work and took 4D to the next level with our latest running innovation: 4DFWD. We’re never done asking the question ‘how can we make 4D even better?’. Like reactive cushioning, this provides controlled energy return across each stride. As a single-component design, the adidas 4D midsole is precisely tuned to absorb pressure from all parts of the foot. So, from track to the street, the adidas 4D delivers long-lasting cushioning and stability for any activity. The combined individual lattices guide the foot with ultimate precision and give potential to weave more complex shapes. The end result is a unique lattice structure. Liquid, light and oxygen form the three elements of the 3D printing process. We united with Carbon, an innovative tech company, to create a groundbreaking computational design with Digital Light Synthesis. adidas 4D is crafted with our most revolutionary digital printing technique yet. It's not just what we make, but how we make-and the process is key. When sports meet Silicon Valley, something truly unique happens. Adiclub-logo alert-error alert-info alert-success alert-warning broken-image checkmark contact-email contact-phone customization forbidden locked logo personalisation-flag personalization rating-active rating-inactive size-guide tooltip usp-checkmark usp-delivery-cash usp-delivery-delay usp-delivery-evening usp-delivery-same-day usp-delivery-store usp-delivery usp-exchange usp-free-returns usp-gift-card usp-klarna usp-sale arrow-back arrow-down arrow-left-long arrow-left arrow-right-long arrow-right arrow-up bag-active bag-inactive calendar-active calendar-inactive chat checkbox-checkmark checkmark-full clipboard close cross-small download dropdown edit external-link filter fullscreen hamburger hd-filled hd-outline hide-active hide-inactive locate-target lock minus notification-active notification-inactive pause-outline pin-small pin play-filled play-outline plus profile reload sd-filled sd-outline search share sound-off-filled sound-off-outline sound-on-filled sound-on-outline subtitles-cc-filled subtitles-cc-outline subtitles-filled subtitles-outline wishlist-active wishlist-inactive zoom-out zoom facebook google instagram-filled instagram messenger pinterest runtastic tiktok-default tiktok twitter vk whatsapp yahoo youtube
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |